Anthony Trucks

I help people take “shift” seriously in their live’s to make great “shift” happen. 


Anthony Trucks is a serial entrepreneur with one serious super power. The power to know his identity and navigate life’s shifts, good and bad, with grace and optimism. Which is why he created Identity Shift. A company focused on helping people close the “Identity Gaps” that are responsible for their shortfall in potential and lack of success. He helps people find out who they truly are and develop into who they want to be. He was given away at 3 years old into the foster care system and spent the majority of his life fighting to find out who he is, and what he’s meant to do while he’s here, like many of us do. He’s a former NFL athlete, former gym owner, international speaker, author, shift coach, and is on NBC’s American Ninja Warrior where he became the first former NFL athlete to hit a buzzer. He has overcome countless challenges to “Make Shift Happen” in his life. A gift he now gives to others through his life’s work.

Life challenges


Identity Shift

It’s the “SHIFT” of the most powerful key to our success. Our identity, because who we are affects what we do and who we’ll become. Some people allow these shifts of life and identity to overwhelm and overcome them like a strong undercurrent pulling you down. Then there’s others who own their shift, allow their identity to be modified by life’s experiences, and use it to springboard them to achieve bigger dreams and goals. When the “shift” hits the fan, how do you handle life’s challenges? Anthony Trucks is building a likeminded community of people who are ready, fueled, and armed to face their identity shift head on and let it modify like clay. Are you ready to start a shift revolution?