Scott Greenberg

Award-Winning Franchisee — Elevating Performance for Leaders and Their Teams

Looking to grow your business? Improve your teamwork? Increase your sales?
 Getting better at anything takes more than a strong skill set; it also requires the optimal mindset. Scott Greenberg helps leaders and their teams develop both.

For over two decades, Scott has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, McDonald’s, Merrill Lynch, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses, associations and franchises. He’s presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Aruba, Croatia and Saudi Arabia.

In 2005, Scott built his first of two “Edible Arrangements” franchises in Los Angeles. Applying the principles he discusses on stage, his company won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations.

Scott received his bachelor’s degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research.

Scott currently lives in Los Angeles with his wife and two kids.

“The feedback on your talk has been tremendous, with many noting that you were the best speaker they’ve heard during their careers at Amgen.”
– Dr. Steven Galson, Senior VP of Global Regulatory Affairs & Safety, Amgen Pharmaceuticals, Former U.S. Surgeon General

Scott Greenberg, speaker

Peak Performance
Customer Service



How Top Leaders Think, Thrive & Move Others to Greatness

Why do some people get better results than others? Some blame circumstances like the economy, competition or innate talent – factors we don’t control. Others buy into the myth that success is the product of strategy and sweat. But plenty of people are working hard under favorable conditions with little to show for it.

The real differentiator is something less tangible, but most critical. It’s the one characteristic that great leaders, top salespeople and champion athletes all have in common. It’s what gives them their edge. That factor is their mindset.

Nothing influences our external results more than the way we manage our internal thoughts. Mental discipline helps us see opportunities and influence others. It allows us to cultivate better relationships and solve problems. When we think better, we work better. And that’s when we get results.

This program will help you replicate the mental strategies effective leaders use to get ahead. You’ll learn to overcome the most common mental blockers and refocus on the work that matters most. Obtain practical ideas for elevating your personal and professional performance, and lead others to do the same.

Learning Outcomes:

  • Build more business confidence & resilience
  • Overcome mental blockers and reduce stress
  • Navigate more effectively through change and adversity
  • Get better results from operations
  • Make smarter business decisions with more strategy and less emotion
  • Cultivate stronger relationships with colleagues, employees and customers
  • Create a healthier, more productive work environment
  • Elevate the individual and group performance of your team
  • Provide a higher level of service to customers
  • Set a great tone for your meeting
  • Maximize the opportunity to grow your organization

*Available as a keynote or extended deep-level workshop.

educational / informative inspirational / life-changing humorous / funny


Lots of companies compete for the same customers, but most fall short when serving them. They focus on financial transactions rather than on human connections. They repeat the same robotic phrases. They operate without any humanity, missing an opportunity to make an impression. For most businesses, the problem isn’t service that’s bad. It’s service that’s forgettable.

The best businesses provide much more than products and services. They build relationships with customers and offer them an experience with emotional resonance. It’s an encounter they’ll feel, want more of and tell others about. This is how great brands build a following. And it starts with their culture.

If you want to grow your business, grow a customer community. This program will show you how.

Learning Outcomes:

  • Develop a customer-focused business that brings patrons back
  • Learn tools for creating meaningful connections with customers
  • Identify and appeal to the values of your customer base
  • Learn how to get buy-in from employees to provide the highest level of service
  • Improve word-of-mouth and online reviews
educational / informative humorous / funny inspirational / life-changing technical / specific


How Top Franchisees Think, Thrive and Grow
Why is it that in the same business, running the same operation, some franchisees thrive while others struggle? The difference may be the most critical factor -mindset – the way we manage the thoughts and emotions that impact everything we do. This is the most distinguishing element of high-performance franchisees. Their mental advantage leads to operational superiority. It enables them to develop strong partnerships with their franchisor, engage their employees and connect with customers. It allows them to maintain clear heads and focus on the work that matters most. Top franchisees engage in the same tasks and face the same problems as their peers. But they do it better because their mind is an asset to their business and not a liability.

Drawing upon his hands-on experience of building two award-winning Edible Arrangements franchises and consulting for other franchise systems, Scott will show you how to replicate the behaviors and thought patterns of the industry’s top-performers so you, too, can build a thriving, profitable operation.

Learning Outcomes:

  • Get better results from operations
  • Make smarter business decisions with more strategy and less emotion
  • Cultivate stronger relationships with your franchisor, employees and customers
  • Create a healthier, more productive work environment
  • Provide a higher level of service to customers
  • Build more business confidence and reduce stress
  • Navigate more effectively through change and adversity
  • Maximize the opportunity to grow your business and build wealth
educational / informative inspirational / life-changing humorous / funny


With experience comes comfort. That’s not always good. When we get complacent in our business, our job or our relationships, we start to disengage. That’s when things fall apart. This program will show you how high-performers continuously improve their businesses, their teams and themselves to stay competitive and profitable.

Learning Outcomes:

  • Commit to continuous improvement
  • Resist “Business Entropy”
  • Unlearn outdated ideas and strategies
  • Keep your team motivated
  • Become more available and open to new ideas
  • Ensure your business remains fresh, up-to-date and competitive

* This presentation can also be customized for Franchises.

educational / informative inspirational / life-changing technical / specific humorous / funny


How to Grow Your Company With Employees Who Are All In
Great companies are built with great teams. But given demands placed on business owners combined with fast-paced lifestyle and evolving values of the workforce, developing a reliable, stable staff is a daunting prospect. “You just can’t find good help these days,” bosses complain. “And when you find them, you can’t keep them.”

Yes you can. The trick isn’t finding good help. It’s cultivating it.

This program is all about identifying, connecting with and inspiring employees to care. You’ll learn how to build loyal teams who feel personally invested in the growth of your business. In fact, they’ll consider it their business. Engage employees at that level and you’ll have a company that’s ready to flourish.

Business Performance Speaker Scott Greenberg has done it. With more than two decades of presenting to companies, Scott built two thriving Edible Arrangements franchises in Los Angeles. His business regularly ranked in the top five franchises in California, and won the “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide – all with the hard work and loyalty of Millennials and young employees. Scott will show you how to cultivate a team of all-stars who will serve your customers, save you time and grow your business.

Learning Outcomes:

  • Improve employee retention & motivation using both intrinsic and extrinsic motivational tools
  • Help employees overcome mental blockers, and teams overcome dysfunction
  • Learn the truths and myths about Millennials and the secrets to winning their loyalty and elevating their performance
  • Create a closer, thriving workplace culture
  • Create an environment of continuous personal, professional and organizational growth
educational / informative humorous / funny inspirational / life-changing