The secret to a new and better life isn’t a shift in mindset, but a shift in identity.

Anthony Trucks is a former NFL player turned transformational identity coach. Challenges started early for Anthony. He bounced around in foster care before being adopted. He achieved his NFL dream only to have it shattered before he even played, sidelined with a serious shoulder injury. He pivoted to entrepreneaur which didn’t work out. With his NFL career over and his business tanking, Anthony shifted again, gaining a new purpose. Giving back.

Anthony believes success only happens when who you are to your core, your identity, aligns with your life’s vision. Shifting into your ideal identity is the only way you’ll be able to achieve success in your career. Anthony’s passion is passing on what he’s learned to help you realize your full potential.

Anthony’s message is enlightening, direct, honest, funny, positive and personal. He believes there is no acceptable reason to not be great and it shows in how he speaks. When you drop your ego, past mistakes and flaws, and fear of failure you can find your internal fire to catapult you into the life that you deserve.

  • Personal Development
  • Authenticity
  • Character Development
  • Achievement
  • Diversity
  • Self-Empowerment
  • Overcoming Peer Pressure & Bullying
  • Motivation
  • Mindset
  • Productivity
  • Reaching Peak Performance and potential
  • Student/Staff Engagement

Anthony resonates with individuals and groups of all ages, backgrounds, and organizations of all types. From K-12 students, universities, corporations and beyond, Anthony’s message is sure to move anyone with air in their lungs to make a shift in their life.